Yahoo! Domain Redirect Setting

Each Yahoo! store currently has multiple URLs to get to identical pages (for example store.yahoo.com/accountname, shop.store.yahoo.com/accountname, stores.yahoo.com/accountname). These URLs serve different purposes for your store. If you search for your store using a search engine, you may see these different URLs appearing in the result pages. This may be a problem because the relevancy rankings are spread out among those URLs, whereas you may want to optimize the relevancy rankings to just one URL. This can also be a problem if the pages are viewed as duplicate content (two or more pages with identical content), which can lead to these pages being dropped from a search engine index.

The Domain Redirect Setting feature allows you to select a domain or hostname to which to permanently* redirect (301) all Yahoo! generated URLs. By default, all Yahoo! Store accounts will be set to "none" meaning no URLs will be redirected. By default, all Merchant Solutions stores will be set to redirect to the store.yourdomain.com/page.html where your domain represents the domain you selected at signup or upgrade to Yahoo! Merchant Solutions. You can choose to redirect all Yahoo!-generated URLs to any hostname or domain name listed on the Domain Management page or even to not redirect any URLs.

You can also choose to redirect all hostnames and domain to your selected domain so your non-www address (acme.com) points for example to your www domain (www.acme.com). This setting also redirects your index page (for example www.acme.com/index.html) to your selected redirect setting (for example www.acme.com). This allows you to have one url (also known as a canonical url) rather than multiple so search engine relevancy factors will accrue to one url rather than being spread out across multiple urls.

* The redirect is "permanent" according to the as the requested URL is designated by the server as "permanently moved" as opposed to found—temporarily moved (302). You can select a new redirect setting whenever you like. The setting itself is not permanent.